London, March 3, 2015
CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) is proud to announce two new victories for its global agricultural machinery brands: Case IH and New Holland Agriculture. Both brands picked up “Machine of the Year” awards at SIMA 2015, the international trade show dedicated to agriculture and livestock suppliers. The trade show took place last week in Paris, France from February 22 – 26, with the award winners announced at a ceremony on February 23.
Established by a group of European journalists in 1997, the “Machine of the Year” awards celebrate the best agricultural technology innovations by category. The 2015 jury consisted of 19 leading trade journalists from a number of different European countries. The machines in each category were judged according to two main areas: their innovative character (judged according to the product’s new technology, design, materials and technical performance) and their added value to end users (judged according to increase in productivity, economic aspects, operator comfort and ease of use). The Magnum 380 CVX from Case IH won in the XL tractor category (280 to 400 horsepower). First launched in 1987, this series has since been continuously improved to further increase performance and productivity, reducing fuel consumption and emissions, improving operator comfort and thus optimising return on investment.
